Post by account_disabled on Mar 7, 2024 15:59:29 GMT 7
Article by Riccardo Marchionni, one of our Demand Generation Heroes , the Tech Marketer community of the Digital360 Network. Today for any company, even B2B , adding the lever of videos to its marketing strategy is essential to make itself known, explain products and strategies, run educational campaigns and offer sector information, in short, create brand awareness . The senses, from experience to emotion Let's face it: we like to watch. It's biological, it's been part of us since we were born. Long before we know how to communicate, we learn to understand the world around us by observing . Vision is a powerful tool. Sound is even more so, in our mother's belly we perceive the world from its noises, its vibrations.
At a certain point in evolution, man understood Germany Phone Number the power of representing what his eyes saw, of fixing it forever, of being able to show it, of being able to communicate facts, events and thoughts. Music has probably followed the same path, reaching an expressiveness even superior to language, we have managed to communicate emotions . The evolution of video, from few to many From the first cave paintings of the Cuevas de Las Manos to Stanley Kubrick's film “2001: A Space Odyssey” the journey has been impetuous and exciting. Regardless of country, language, religion, age and social background, we have all learned that sight and hearing can captivate our mind, make us sad or happy or inspired, in infinite shades. The twentieth century saw a succession of artists, musicians and filmmakers who produced works of universal value, loved throughout the world, probably forever.
Until recently, this magic was the prerogative of an elite. To shoot a film or produce quality music, huge budgets and consolidated organizations were needed. In the mid-1960s the technology took a leap forward: the Super8 video camera . In the 80s everyone could have one. I remember my father hunched over the manual moviola cutting and pasting film, drawing stop-motion animated introductions, enraptured by technological fever and delighted at our reactions as children in front of the projection. I realize now that it was still pioneer stuff. Digital revolution and virality Today we are in 2020; the digital evolution, which began in the late 1950s, is at its maximum expression . Extremely powerful hardware at consumer prices and a proliferation of sophisticated software for video and audio editing have changed the rules of the game.
At a certain point in evolution, man understood Germany Phone Number the power of representing what his eyes saw, of fixing it forever, of being able to show it, of being able to communicate facts, events and thoughts. Music has probably followed the same path, reaching an expressiveness even superior to language, we have managed to communicate emotions . The evolution of video, from few to many From the first cave paintings of the Cuevas de Las Manos to Stanley Kubrick's film “2001: A Space Odyssey” the journey has been impetuous and exciting. Regardless of country, language, religion, age and social background, we have all learned that sight and hearing can captivate our mind, make us sad or happy or inspired, in infinite shades. The twentieth century saw a succession of artists, musicians and filmmakers who produced works of universal value, loved throughout the world, probably forever.
Until recently, this magic was the prerogative of an elite. To shoot a film or produce quality music, huge budgets and consolidated organizations were needed. In the mid-1960s the technology took a leap forward: the Super8 video camera . In the 80s everyone could have one. I remember my father hunched over the manual moviola cutting and pasting film, drawing stop-motion animated introductions, enraptured by technological fever and delighted at our reactions as children in front of the projection. I realize now that it was still pioneer stuff. Digital revolution and virality Today we are in 2020; the digital evolution, which began in the late 1950s, is at its maximum expression . Extremely powerful hardware at consumer prices and a proliferation of sophisticated software for video and audio editing have changed the rules of the game.