Post by account_disabled on Jan 24, 2024 14:19:07 GMT 7
Many online stores lose customers due to three common mistakes and don’t even realize it. By correcting such shortcomings, you can increase website conversion and profits without unnecessary investments in advertising. Natalya Yatsenko, marketer, analyst at the SaaS platform Smart search for the site - Multisearch.io talks about errors and ways to eliminate them . Reading time: 12 minutes Mistake #1: Non-responsive website - Google doesn’t like you What to do Mistake : stupid search, or “no, I didn’t understand what exactly you meant” What to do Mistake #3: “Analyze that”, or if you didn’t find it, you left What to do Summary Mistake #1: Non-responsive website - Google doesn’t like you Let's start with a mistake that seems obvious to experts, but is still made in e-commerce.
Are you Fax Lists currently reading this article on a mobile device? According to statistics , every second user spends time on the Internet from mobile devices and tablets, which is an average of 3.14 hours a day. And this is a reason for concern for site owners whose mobile versions are not ideal, if they exist at all. Global Digital 2019 The time a user spends daily online using a smartphone. Global Digital Report " If the site is not adapted for mobile devices, fire your marketer. After all, he didn’t warn that you are simply giving the lion’s share of the budget to advertising platforms. 61% of users will not return to an inconvenient mobile site , and 40% will look for a new one. In other words, you are voluntarily sending customers to your competitors. Google has been taking mobile responsiveness into account in its search algorithm for more than four years now.
This means that search engines lower the positions of non-responsive resources in search results. Even if users end up on such a site, every second of them will simply leave. We'll look at this in more detail later. What to do Create an adaptive or mobile version of the site. If such a task is not a priority on your to-do list or diary, we advise you to fix it right now. Start with recommendations from search engines. Using the links below, in a few minutes you can conduct diagnostics and get tips on optimizing your site for mobile devices. These are step-by-step guides with detailed instructions. Easy to understand for both developers and non-technical people. Learn more - Google's Mobile Optimization .
Are you Fax Lists currently reading this article on a mobile device? According to statistics , every second user spends time on the Internet from mobile devices and tablets, which is an average of 3.14 hours a day. And this is a reason for concern for site owners whose mobile versions are not ideal, if they exist at all. Global Digital 2019 The time a user spends daily online using a smartphone. Global Digital Report " If the site is not adapted for mobile devices, fire your marketer. After all, he didn’t warn that you are simply giving the lion’s share of the budget to advertising platforms. 61% of users will not return to an inconvenient mobile site , and 40% will look for a new one. In other words, you are voluntarily sending customers to your competitors. Google has been taking mobile responsiveness into account in its search algorithm for more than four years now.
This means that search engines lower the positions of non-responsive resources in search results. Even if users end up on such a site, every second of them will simply leave. We'll look at this in more detail later. What to do Create an adaptive or mobile version of the site. If such a task is not a priority on your to-do list or diary, we advise you to fix it right now. Start with recommendations from search engines. Using the links below, in a few minutes you can conduct diagnostics and get tips on optimizing your site for mobile devices. These are step-by-step guides with detailed instructions. Easy to understand for both developers and non-technical people. Learn more - Google's Mobile Optimization .